Two Day’s International Seminar

On                 

Impact of Media on Contemporary Society, Education & Culture

Organized by

Department of Journalism & Mass Communication

West Bengal State University

  in collaboration with   

Byanjanbarna Foundation, Kolkata

Venue: Seminar Hall

West Bengal State University, North 24 Parganas, West Bengal, India

Date: 4th and 5th June, 2025   Time: 10:30 A.M. – 5:30 P.M.

All Academicians, Educationists, Policy Makers, University/College/School Faculty Members, Librarians, UG/PG/MPhil/Ph.D. Students, Scholars and Post-Doctoral Fellows are here by requested to register their names, present their papers and attend the Seminar.

Sub-Themes :

1.  Impact of Media on Contemporary Society

2.  Impact of Media on Contemporary Education

3.  Impact of Media on Contemporary Culture

4.  Complex World of Media Studies – Insights from various Academic Fields like Mass Communication, Media Psychology, Communication Theory, Sociology etc. How these disciplines collectively explore the multifaceted nature of media influence

5. Influence of Mass Media and Media Culture on Individuals and Society as a whole

6. Power of Media Influence Media’s Role in Shaping Culture

7. Critical Questions surrounding the Role of Mass Media in shaping our Contemporary Culture – Media’s Contribution to the Construction of the World we live in today

8.  Force of Media Influence

9. Media Messages – How these messages can either initiate a change in audience beliefs or reinforce existing ideas

10. Factors that determine whether a specific media message will impact its audience – Role of Demographics, Psychological Characteristics and more in shaping the Effects of Media Exposure – Psychology of Media and Communication

11. Media Effects – Positive and Negative

12. Diverse Effects of Media on Individuals and Society

13. Exploring the Cognitive, Belief System and Attitudinal Changes resulting from Exposure to Media

14.  Emotional, Physiological and Behavioural Impact

15. Differentiate between Short-Term and Long-Term Effects

16. Transient and Enduring Consequences of Media Influence

17. Complexity of Media Impact

18. Comprehensive Exploration of the Dynamic Relationship between Media and our ever-evolving World

19. Positive and Negative Aspects of Social Media

20.  Media of Mass Communication and Its Characteristics-Mass Society-Mass Culture-Typology and Characteristics of Audiences-Media-Audience Relationship–Encoding/Decoding

21. Media Systems and Theories-Types of Media Systems-Individual Difference Theory-Normative Theory-Functional Theory-Information Theory-Public Opinion and Democracy-Media Culture and Its Production-Propaganda Model-Public Sphere-Media Organizations-Media Content-Market-driven Media-Effects-Political Economy of Media

22. Media Effects Theories-News Framing-Media Priming; Entertainment and Enjoyment as Media Effects.

23.  Emerging Practices and Issues of Media and Contemporary Education

24. Teaching Media in the Age of Participatory Culture

25. Learning, Becoming, Embodying-Review of Embodiment in an Era of Learning with Contemporary Media- Bodily Presence and Embodiment in Media

26. Addressing the Needs of 21st Century Education through Media

27. Issues and Challenges of Media and Contemporary Education

28. Digital Textbook – Opportunities and Challenges

29.  Construction of Media in Education Policies

30. Digital Literacy and Education

31. Effects of Digital Media

32. Teacher and the E-Reader Phenomenon

33. Towards A Web Lesson Design Framework

34. Learning by Doing in the Digital Media Age

35.  Digital Culture of Informal Learning

36. Mass vs. Niche Media

37. ‘Audience’ and Practices of Participation in Media

38. Cultural Representation and Power in Media-Popular Culture in the Media

39. (In)equities in Access and Digital Divide

40. Politics of Media and Media in Politics

41. Censorship, Affront and Censoriousness in Media

42. Multicultural Media

43. Media Identities – From Stars to Selfies

44. Tele-Presence and Time-Space Compressions

45. Idea of the Virtual

46. Mediation and Remediation

47. Media Discourses – Vicarious and Participatory

48. Ideologies in Media, Manipulation and Propaganda

49. Role of Media in Democracy

50. Media Analytics

51. Mass Media and Broadcast Media – Television, Radio, Newspapers, Magazines

52.  Film and Documentary

53. Typographic Media – From Print to Postscript

54. Photography – From Film to Digital

55. Hypermedia and Multimedia

56. Internet and Online Media, Social Media

57.  Informatics – Code and Data in Media

58.  Media Management

59. Advertising and Marketing

60.  News Media and Journalism – Changing Dimensions of a Profession

61. Public Relations as Text and Profession

62. The Changing Publishing Industry

63.  Intellectual Property – Between Copyright and Commons

64. Globalization of Media

65.  Media Education

66.  Media Training and Workforce Development

67.  From Learning Management Systems to MOOCs – E-Learning Environment as Educational Media

68. Self-Instructing Media and Informal Learning

69.  Digital Literature-New Media catering to Digital Literature-Twitterature-E-Book-You Tube-Online Journals and Journal Database

70.  Any Relevant Sub-Theme

Guidelines for Abstract Submission:

Abstracts are invited in not more than 250 words on the above Sub-Themes from Academicians, Educationists, Teachers, Scholars, Librarians, Policy Makers, Research Scholars, Post-Doctoral Fellows and Students.

  1. All abstracts will be peer reviewed and evaluated before final acceptance. Bengali and English both languages will be accepted. 
  2. Authors of accepted abstracts will be invited to submit and present their work at the Seminar. The Authors of accepted abstracts will be informed in due time over email.
  3. After the Seminar, only selected Papers will be published in an Edited Volume based on the recommendations of the Expert Committee. We will inform through email the selected authors to submit their full length papers after the completion of the Seminar.
  4. The abstract and the final submission must be typed in Times New Roman, with font size 12 point normal and 1.5 line spacing.

Submission Procedure:

The abstract and the paper should be submitted as an attachment to the email id

byanjanbarnafoundation@gmail.com with the following information:

  1. Name, 2. Affiliation with Institution, 3. Address for Correspondence, 4. Contact Details: Phone No. and E-mail Id, 5. Title of the Abstract/Paper.

Important Dates:

Last Date for Submission of Abstracts (Soft-Copy): 21.05.2025

Intimation of Selection of the Abstract: 25.05.2025

Date of Seminar: 4th and 5th June, 2025 Time: 10.30 am – 5:30pm

Registration Fees: Rs. 1000/- only For Academicians, Educationists, Policy Makers, University/College/School Faculty Members, Librarians, Research Scholars and Post-Doctoral Fellows and Rs. 400/- only For UG/PG Students. Registration will be done on the spot during the Seminar.

How to reach:

By Air: Take the Flight to Kolkata. After reaching Netaji Subhas Chandra Bose International Airport at Dumdum, take a Cab and avail the following short-cut route – Dumdum Airport Gate No.1-Birati More—turn Left-Kalyani Expressway-after crossing of Petrol Pump at Doperia, take Service Road to University from Doperia. 

By Rail: The Town is connected by rail to SealdahBongaon and Basirhat. Barasat is 22 km from the Sealdah Railway Station on the Sealdah–Bangaon Branch Line and is at one end of the Barasat-Basirhat-Hasnabad Branch Line of the Eastern Railway Zone. Barasat Junction is the Town’s Main Rail Station, on the Bongaon Line (North Section). This Junction is where the Bongaon and HasnabadBasirhat Lines of Kolkata Suburban Railway separate. The Barasat–Basirhat Railway, is a section (BT-HNB) of the Sealdah Division of Eastern Railway. The Town has two other Rail Stations : Hridaypur (on the Sealdah-Bongaon Line) and Kazipara (on the Barasat-Hasnabad Line). Take Sealdah-Bongaon Local/Sealdah-Habra Local/Sealdah-Dattapukur Local/Sealdah-Hasnabad Local/Sealdah-Gobardanga Local/Sealdah-Barasat Local/Sealdah-Thakurnagar Local etc. After reaching Barasat Station, Proceed towards Helabattala More by taking Cycle Van/Toto etc. and then follow the route of ‘By Road’ Journey.

By Road : To reach Champadali More from Howrah take L-238, from Baruipur take Baruipur-Barasat Bus, from Garia take Garia-Barasat Bus, AC-37 etc. To reach Colony More from Garia take Garia-Barasat Bus. The road connecting Barasat to Barrackpore is known as Barrackpore Road. You have to come to Colony More of Barasat, take the Barrackpore Road and proceed towards Barrackpore up to Kajibari Bus Stop. Turn left and proceed towards the University by taking Toto. Buses like 81, 81/1, DN-5, S-34, DS-34 etc. regularly ply between Barasat and Barrackpore. Ask the Conductor to get down at Kajibari Bus stop.

Whom to Contact:

Any queries/clarification, can be conveyed to: Secretary, “Byanjanbarna Foundation”, Kolkata by sending an e-mail to byanjanbarnafoundation@gmail.com or through phone. Contact No. :  9051631232.